Embracing AI in the Creative Industry

For a long time, there has been skepticism about the role of AI in creative endeavors. However, RAND: DDB's Hybrid Creativity Platform challenges this notion and opens up a world of possibilities for the creative industry.

What is RAND: DDB's Hybrid Creativity Platform?

RAND: DDB's Hybrid Creativity Platform is an AI-powered platform designed to assist creative teams in their work. It integrates AI technology with human creativity to redefine the boundaries of what is possible in the creative industry.

Embracing Technology for Creativity

RAND: DDB's Hybrid Creativity Platform embraces technology as a tool to co-create with humans, challenging the idea that AI is purely uncreative and illustrating how it can augment human imagination.

Building Bicycles for Imagination: A New Era for Creativity

The platform signifies a shift from mere experimentation to dedicated building of tech, processes, and culture that can help creative minds thrive in a world where artificial intelligence coexists with human creativity.

Pros and Cons


  • Opens up new possibilities for creative professionals
  • Encourages collaboration between AI and human creativity
  • Has gained the attention of professionals from major global companies


  • Still in the early stages and may require further development
  • Some skepticism still exists in the creative industry


RAND: DDB's Hybrid Creativity Platform serves as a testament to the potential of AI in the creative industry. It invites creative professionals to embrace technology, co-create with AI, and embark on a journey to discover new realms of imagination and innovative thinking.