Top AI tools for Personalized Marketing

Nobody likes generic marketing. People are more likely to respond when a message feels like it’s made for them not just copied and sent to everyone.

That’s what personalized marketing does. And AI can make it easier by helping you understand what people care about, what they click, and when they’re most likely to act. The right tools help you do this at scale, without getting lost in spreadsheets.

Here are 10 tools that make it easier to speak to the right people in the right way.

1. Klaviyo

What it does Sends emails and texts based on what someone views or buys

Why it’s useful Helps you follow up with useful messages instead of random blasts

Best for Online stores that want to stay connected with customers

2. Mutiny

What it does Changes your website content depending on who’s visiting

Why it’s useful Makes your site feel more relevant without rebuilding everything

Best for B2B companies that talk to different types of buyers

3. Dynamic Yield

What it does Shows product suggestions and offers based on someone’s activity

Why it’s useful Helps people find what they’re actually looking for

Best for Retailers with lots of products or returning customers

4. Insider

What it does Tracks what people do across your site and sends them messages based on that

Why it’s useful Keeps your marketing in sync across email, app, and web

Best for Brands using multiple platforms to reach customers

5. Persado

What it does Helps you find words and phrases that people are more likely to respond to

Why it’s useful Improves your open rates and clicks without guessing

Best for Teams that send a lot of emails or run ads often

6. Blueshift

What it does Figures out the best time and channel to message someone based on their past actions

Why it’s useful Makes your outreach feel more natural and less random

Best for Companies running campaigns across email, push, and ads

7. Optimizely

What it does Lets you try out different headlines, images, or layouts to see what works

Why it’s useful You learn what people prefer by watching what they actually do

Best for Teams who want to test ideas before rolling them out

8. Salesforce Marketing Cloud AI

What it does Helps personalize messages and product suggestions using your customer data

Why it’s useful Keeps all your communication in one place

Best for Brands already using Salesforce tools

9. RightMessage

What it does Changes small parts of your site like headlines or CTAs based on who’s visiting

Why it’s useful Makes pages feel more relevant without needing full redesigns

Best for Marketers focused on landing pages or lead capture

10. Adobe Target

What it does Shows different content to different people based on how they’ve interacted with your brand

Why it’s useful Helps you stay useful and not repetitive

Best for Large teams with a mix of web and app experiences

Final thoughts

Personalized marketing isn’t about being clever it’s about being useful. These tools help you do that in a way that saves time and actually works. You don’t need all of them. Just use the ones that fit how you already work.